Variable range pricing is a relatively new concept within the real estate market. It has been successfully implemented in some areas but less so in others. When properly used in the hands of a seasoned professional it can be very effective in a slow market however can have the reverse effect if an agent is inexperienced. Variable range pricing places both a low and high end price on a particular piece of property. This has the added value of making sure that the property is included in the results for internet searches for both the low and high end price. Range pricing is seen as a very aggressive method of marketing a home, and it is catching on amongst the Tucson Realtor community.
By acknowledging that the seller is willing to consider offers in the lower range the seller has the potential to attract more potential buyers and begin a bidding war driving the final selling price closer to the higher end of the range. This also allows the seller to have the best of both worlds. They are able to put their house on the market priced for both a quick sale and a leisurely sell and determine what they want to do at a later date.
The bottom line being the seller is in full control with more offers headed their way. A good agent will be able to leverage the multitude of showings and offers in order to create a more emotional response from prospective purchasers. The range pricing method is a great way to determine actual market value in an unstable market. Rather than spend months and thousands of dollars marketing a property at the wrong price point, a Tucson Realtor and Seller can market a property with a range price and let the market decide the true market value. This method is suitable for both buyers and seller’s markets.
It is worth considering this method when you decide to put your house on the market. Speak with your real estate professional and determine if this method is the right way to go in your particular market area. For a full overview on how we utilized range pricing and our opinions on the psychology behind why we use it please contact us by clicking here or you can call Peter directly at 5203099131 / thesaavgroup@gmail.com